London Fashion Week may have just ended, Milan Fashion Week is only just kicking off, with our favourite designers from Prada to Fendi, Armani to Versace showing their spring/summer 20 collections.
We’ll be bringing the best moments, on and off the catwalk, so you don’t miss out. Here’s what’s happened so far, and scroll down for our favourite looks from each collection…
Furla introduced a new logo and see-now buy-now collection
It’s all change over at Furla. The brand unveiled a chic new logo, designed to represent an archway – a door that leads to the new Furla world of openness, inclusivity and joy. Most if its SS20 presentation, which included paired-back styles in pastel shades as well as statement pieces in chain and floral prints, was also available to buy now.
Founder Giovanna Furlanetto told me, ‘When you see something you like, you want it immediately. In probably 24 hours, people will have seen that we have a new logo and look for the bags in their nearest store. We want to have at least part of the collection for immediate delivery every season, for our customers who want it now. Everything is changing, and we are keeping up with it.’
Prada went back to basics
Miuccia Prada kicked off Milan Fashion Week with a collection that had both style and substance, as the designer not only wanted to focus on timeless and sustainable pieces, but also on simplicity and ‘personal style’. Stand-out looks included knitted pencil skirts, 70s style suits and bucket hats which appeared to have been made with off-cuts from the collection – fitting for a brand that has recently pledged to be more sustainable.