It may not be the most glamorous of beauty conversations but dry, cracked feet plague plenty of people.
Among the many silent sufferers but can’t afford a lavish pedicure? Well, an at-home treatment is racking up masses of positive reviews over on Amazon.
According to the makers, the £6 ‘miracle’ foot cream contains a high concentration of glycerin that draws in and retains moisture, which is necessary for healthy, hydrated skin. It’s also packed with moisturising ingredient, Allantoin, which apparently helps to penetrate thicker and rougher skin on the feet. Best of all, the makers say it works fast, with most people starting to see results in only a couple days.
You’re advised to apply the foot cream to exfoliated skin at bedtime and after bathing, as these are the most effective times for moisturising extremely dry skin.
The reviews certainly live up to expectations, with one shopper writing: “The only cream that I have bought and works! It actually does make your heels soft and treats any cracked skin. Fantastic!”, while another added: “After suffering with dermatitis on my left foot for over 11 years with no hope with the cream given by the hospital I decided to give O’Keeffe’s foot cream a try. Within the 1st few days I noticed a difference. My feet are both now smooth, & I brought another tub straight away & will continue to buy this product. Thanks so so much!”
It’s not the first time that one of the brand’s products has gone viral; O’Keeffe’s Working Hands Hand Cream amassed 8,000 positive reviews on Amazon.
So what’s all the hype about? Beauty buffs hailed the cream a ‘blessing’ thanks to its ability to treat dry skin, eczema and cracked hands and feet.
One shopper wrote: ‘I’ve developed eczema on my hands over the last few years, and my fingers get terribly, painfully cracked all year long. This is THE only thing that gives me any relief. You’ll notice a difference after just a couple of uses.”
We’d never even heard of this little-known brand before but we’ll certainly be stocking up ahead of winter.