Lana Del Rey left no stone unturned on the promo trail in support of her sixth studio album, ‘Norman F*cking Rockwell.’  

Taking to print, Web, television, radio, and the live performance circuit, Del Rey not only dished in great detail about the album itself but also sent fans into a frenzy with news she was already nearly finished with its follow-up, ‘White Hot Forever’ (click here to read more about that).


In the here and now, however, ‘Norman’ – released August 30 – not only earned mostly favorable reviews from the industry’s top critics, but was forecasted to see its first week sales figures be in line with the singer’s previous top-sellers.  Initial projections may have suggested its inaugural tracking week would see 75,000-85,000 units shifted, but today Billboard revealed Del Rey’s latest has exceeded that prediction handsomely.

Curious to see how it stacked up against top sellers Taylor Swift and Tool?  Find out inside:



Billboard 200 Debut:  #3

First Week Sales (SPS):  104,000

First Week Sales (Pure):  66,000

To say Del Rey’s fans are consistent would be an understatement.  Of her five major label studio efforts, ‘Rockwell’ comes as her lowest first week sales and lowest Billboard 200 debut placement (which in itself is an accomplishment few other artists – especially alternative acts – can boast).

Curious to see where the new projects stacks in comparison to her previous major label efforts’ premiere weeks?  Look below.

  • ‘Lust for Life’ (2017) – 107,000 – #1
  • ‘Honeymoon’ (2015) – 116,000 – #2
  • ‘Ultraviolence’ (2014) – 182,000 – #1
  • ‘Born To Die’ (2012) – 77,000 – #2


As it relates to Swift and Rock band Tool, Billboard reports:

The band’s third No. 1 [‘Fear Inoculum’] bows with 270,000 equivalent album units earned in the week ending Sept. 5 in the U.S., according to Nielsen Music. Of that sum, 248,000 were in album sales.

… Taylor Swift’s Lover falls from No. 1 to No. 2 in its second week, earning 178,000 equivalent album units (down 79% from its big first week of 867,000 units).

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