Shade, tone, coverage, finish; finding the best foundation for your skin type and needs is not exactly a walk in the park. Add in the harsh winter weather, and it starts to seem like an unattainable feat.
Whether you prefer something light and dewy for a day-to-day natural makeup look or some hardcore coverage that erases any blemish or dark circle it touches, the foundation world is a vast one to navigate. Especially with brands like Fenty Beauty upping the shade game.
But with so many options to choose from – how are you supposed to find your one true love?
Here’s a few pro tips to try:
1. If you are buying for everyday wear, perhaps keep the coverage a little lighter or go for a tinted moisturiser and then use one of our best concealers to target any areas in need of extra coverage.
2. Choose three shades you think are a close match, swiping all three side-by-side down your cheek/jawline. The shade that seemingly disappears, wins.
3. Step outside and check the shade in natural light.
4. Have a foundation for when you’re tanned, and one for when you go weeks without sun.
Now, whether you’re looking for something dewy, matte, velveteen, or something in between, you can start your search for a soulmate in our edit of the best foundations…