Zendaya is already a singer and an actress, so adding ‘fashion designer’ to her CV is making her the ultimate triple threat.
The Greatest Showman star will not only create the range for Tommy but also become the global women’s brand ambassador, appearing in mainline campaigns.
Zendaya explained: “Fashion is more than just wearing cool clothes. It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”
And legendary designer Tommy Hilfiger is just as excited about the new project.
He said: “I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same. Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself.”
We aren’t sure exactly what to expect from the collection but the Instagram announcement had a ’60s theme and references to zodiac signs.
Tommy told WWD that you can expect it to be primarily the product of Zendaya’s own brain and sense of style: “In our collaborations, we’ve found that we take as much information, inspiration and direction from the collaborators as possible. We really want to infuse the collection with their ideas. They are really the target consumer. And one of the reasons we’ve chosen the girls that we’ve chosen is they have very specific ideas about what the looks should be. And it really helps us evolve our brand.”
The 22-year-old’s collection will be available in spring 2019.