Nicki Minaj has long been a savvy businesswoman and she proves as much with her new Diesel collaboration.

The Hip-Hop titan has teamed with the fashion brand for their new ‘Haute Couture’ campaign.

For her range, she reclaims the “Nicki Hate Train” narrative by naming it ‘The Bad Guy’ after a lyric in her hit ‘Chun-Li.’

Indeed, she raps on the ‘Queen’ single:

“Oh, I get it, huh, they paintin’ me out to be the bad guy
Well it’s the last time you gonna see a bad guy do the rap game like me.”

Check out the accompanying commercial, which also stars Gucci Mane, Bella Thorne, and more, below. It’s theme reads: “Online hate is inevitable, but caring about it is optional. “

Smart move!





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